Located in the heart of Myrtle Beach, South Carolina, Broadway at the Beach is a vibrant 350-acre entertainment, dining, and shopping complex that offers something for everyone. Here’s a detailed guide to help you plan your visit and make the most of your time at this popular destination.
Overview
Broadway at the Beach is a $250 million attraction that has been a staple of Myrtle Beach since its grand opening on July 4, 1995. Owned and operated by Burroughs & Chapin, this complex attracts upwards of 14 million visitors annually, making it the most visited shopping center in South Carolina[4].
Zones and Layout
The complex is divided into several distinct zones, each with its own unique theme:
New England Fishing Village
Caribbean Village
Charleston Boardwalk
Heroes Harbor
The Avenue, a warehouse district-themed nightclub district that stays open later than the rest of the zones[4].
Attractions
Broadway at the Beach is renowned for its diverse array of attractions that cater to all ages:
Ripley’s Aquarium: Home to a wide variety of marine life, offering an educational and entertaining experience.
WonderWorks Myrtle Beach: An interactive science museum with hands-on exhibits.
Hollywood Wax Museum Entertainment Center: Features wax figures of famous celebrities, along with additional attractions like Hannah’s Maze of Mirrors and Outbreak – Dread the Undead[5].
Backstage Escape Games and The Escape Game: Perfect for those who enjoy puzzle-solving and escape room challenges.
Dino Park: A dinosaur-themed attraction with life-sized dinosaur models.
Broadway Grand Prix Family Race Park: Located across the street, offering go-kart racing and other family-friendly activities[2][4].
Theaters and Shows
Broadway at the Beach is home to several theaters that host a variety of live performances:
Legends in Concert: Features celebrity tribute shows.
Charles Bach Wonders Theater: Known for magic shows and comedic hypnosis acts.
Broadway Theater: Hosts Le Grand Cirque’s adrenaline-filled acts, child-friendly magic shows, and more[2][4].
Dining and Nightlife
The complex boasts over 20 restaurants, including popular theme restaurants like Jimmy Buffett’s Margaritaville and Hard Rock Café. For nightlife, The Avenue offers a range of nightclubs, sports bars, and lounges. Señor Frogs is a popular spot for dancing, and you can also enjoy live music and dueling piano shows[2][4].
Shopping
With over 100 specialty shops and boutiques, Broadway at the Beach offers a wide range of shopping options. From eclectic stores to souvenir shops, you can find something to suit every taste and budget[4].
Additional Amenities
The complex includes several hotels, such as the Hampton Inn located inside the complex, and the Fairfield Inn and Holiday Inn Express located across 29th Avenue North. It also features a 23-acre Lake Broadway, which is a central focal point of the area[4].
Events and Activities
Broadway at the Beach often hosts special events, including free car shows, live music, comedy acts, artist meet & greets, and Fireworks Extravaganzas on Tuesdays throughout the summer. You can stroll around the complex free of charge, making it an excellent spot for a leisurely day out[3][5].
Most Important Facts About Broadway at the Beach
Location: 1325 Celebrity Cir, Myrtle Beach, SC 29577
Size: 350 acres
Annual Visitors: Over 14 million
Attractions: Ripley’s Aquarium, WonderWorks, Hollywood Wax Museum, Backstage Escape Games, Dino Park, Broadway Grand Prix Family Race Park, and more
Theaters: Legends in Concert, Charles Bach Wonders Theater, Broadway Theater
Dining: Over 20 restaurants, including Jimmy Buffett’s Margaritaville and Hard Rock Café
Shopping: Over 100 specialty shops and boutiques
Nightlife: The Avenue nightclub district, sports bars, and lounges
Hotels: Hampton Inn, Fairfield Inn, Holiday Inn Express
Special Events: Free car shows, live music, comedy acts, artist meet & greets, Fireworks Extravaganzas
Zones: New England Fishing Village, Caribbean Village, Charleston Boardwalk, Heroes Harbor, The Avenue[2][3][4].
