Hobby Lobby, the largest privately owned arts-and-crafts retailer in the world, has a humble beginning that dates back to 1970. David and Barbara Green started the business with a $600 loan, initially making miniature picture frames from their home. Two years later, in 1972, they opened their first 300-square-foot store in Oklahoma City, marking the birth of Hobby Lobby[1][4].
Product Offerings
Hobby Lobby is renowned for its extensive range of products catering to various creative and decorative needs. The store offers over 70,000 items, including:
Arts and crafts supplies
Home decor and seasonal decor
Tableware
Floral and wedding supplies
Art supplies
Craft supplies
Yarn and fabric
Jewelry making materials
Hobbies and much more[4].
In addition to these, Hobby Lobby also provides materials for picture framing, candle and soap making, model kits, clay and sculpting, wood crafts, leather craft supplies, and a variety of other hobbies and crafts[2].
Core Values and Mission
Hobby Lobby’s success is deeply rooted in its core values and mission. The company operates in a manner consistent with Biblical principles, a commitment that guides all aspects of its business. Key values include:
Honoring the Lord in all they do
Offering customers exceptional selection and value
Serving employees and their families by establishing a positive work environment
Providing a return on the family’s investment and sharing blessings with employees and the community[1][4].
These values are reflected in practices such as closing all stores on Sundays to allow associates time for family and worship, and providing employees with pay raises well above the national minimum wage[1].
Marketing Strategy and Target Market
Hobby Lobby’s marketing strategy is tailored to its two primary target markets: craft and hobby enthusiasts, and budget-conscious shoppers. The company appeals to these groups through its extensive product selection, affordable pricing, and frequent discounts. Hobby Lobby often offers discounts ranging from 40% to 50% off, making it an attractive option for those seeking quality products at reasonable prices[3].
Operations and Global Presence
Hobby Lobby operates over 1,000 stores across 48 states in the United States, employing more than 46,000 people. The corporate headquarters in Oklahoma City encompasses over 12 million square feet of manufacturing, distribution, and office space. Additionally, Hobby Lobby maintains offices in Hong Kong, Shenzhen, and Yiwu, China[1][4].
Affiliate Company
Hobby Lobby has an affiliate company, Mardel Christian and Education Supply, which offers books, Bibles, gifts, church and education supplies, as well as homeschooling curriculum. This affiliate further expands Hobby Lobby’s reach and service to its customers[1][4].
Store Experience
Hobby Lobby stores are open from Monday through Saturday from 9:00 AM to 8:00 PM and are closed on Sundays. This schedule aligns with the company’s commitment to allowing employees time for family and worship. The stores are designed to be a one-stop-shop for all creative and decorative needs, offering a wide range of products and supplies to cater to different hobbies and interests[4].
Most Important Facts About Hobby Lobby
Founding: Started in 1970 by David and Barbara Green with a $600 loan to make miniature picture frames.
Current Status: Largest privately owned arts-and-crafts retailer in the world with over 1,000 stores and 46,000 employees across 48 states.
Product Range: Offers over 70,000 items including arts and crafts supplies, home decor, seasonal decor, and more.
Core Values: Operates based on Biblical principles, prioritizing customer value, employee well-being, and community investment.
Marketing Strategy: Targets craft and hobby enthusiasts and budget-conscious shoppers with affordable pricing and frequent discounts.
Global Presence: Maintains offices in Hong Kong, Shenzhen, and Yiwu, China, in addition to its U.S. operations.
Affiliate Company: Mardel Christian and Education Supply provides educational and Christian resources.
Store Hours: Open Monday through Saturday, closed on Sundays to allow for family and worship time.
Employee Benefits: Pays employees above the national minimum wage and provides a supportive work environment.
